|CRAFT Beer Market|
|CRAFT Beer Market|
|Baja Fish Tacos|
|Hawaiian Ahi Poke|
Ways to improve future grand openings as CRAFT Beer Market Expands:
- If having more than one grand opening event, especially back to back, indicate on the invitation if it’s a Media/Business/Etc. grand opening - Without this indication, neither my friends nor myself realized there was more than one grand opening occurring and even though we thought it was on different dates, simply assumed that someone read the date wrong. We had planned to attend together until we contacted CRAFT Beer Market and found out we had actually been invited to grand openings on different dates. I’m not sure if it’s common to have more than one grand opening event back to back, but identifying the target audiences on the invitations would be helpful in avoiding confusion in the future.
- Try to keep all of your patrons warm – Upon arriving, everyone had to line up outside as they were only letting in small groups of people at a time. As a result, both sets of double doors were open at the front of their restaurant all night. We were sat in a booth near the front of the restaurant and felt chilled our entire visit, even with our jackets on. Although we asked the hostess if there was any possible way for them to try to keep at least one set of doors closed, they weren’t closed until we decided to leave.
- Put your best food forward – I know how stressful, chaotic, and disorganized large events can become. But when you invite media to a grand opening event who will likely be writing reviews, make sure to do your utmost to ensure the best tasting, presented, and executed food is sent to your guests. Of course, this should apply at all times, but can be harder to do when the staff is new and inundated by hoards of eager and hungry people.
- Make sure you have enough appetizers – If you advertise free appetizers on your invitation and through your servers, make sure you’ve made enough for the guests who RSVP and show up on time. The server told us there were two appetizer stations in the restaurant, as well as servers that would be roaming throughout the restaurant with other appetizers to sample. We got to the grand opening at 5pm sharp, the time the invitation said the event was beginning, yet we could only find one appetizer station. We all took turns wandering around looking for the second station, but never did find it. As well, none of us ever saw any servers come by with appetizers to sample. In my experience it’s unusual for invited guests to have to purchase food at a grand opening event. Had I known in advance that I would have to wind up paying for my own meal, I would have skipped the grand opening and visited CRAFT Beer Market on another night when it wouldn’t be so busy and the service would have likely had been better. From other grand openings I’ve attended, usually the point of it is to allow people to taste a variety of the restaurants signature dishes, as well as to meet owners, managers, and chefs and find out more about the restaurant.
|CRAFT Classic Burger|
For another perspective on the CRAFT Beer Market grand opening, check out @thepolishviking's blog post on Dine & Write.
CRAFT Beer Market
10013 101A Avenue NW
Edmonton, AB T5J 0C3
(Note: There was no financial compensation from CRAFT Beer Market for this blog post, although they provided two free beers and limited free food. Any review provided by me will completely reflect my thoughts and opinions – good or bad, and will not be swayed by having free drinks and food provided.)